“I am a born and raised Chicagoan. There are many reasons to be proud of our fair city by the lake, but I have always said the fire and winter are the two best things to ever happen to Chicago. Winter is a yearly test that makes our people so tough, and the fire was another study of perseverance. To recreate our fair city by the lake, and there is no doubt the lake is one of the greatest resources we have. The Water Tower is an iconic reminder of that perseverance.”

“Hot dogs and the lakefront are two of my favorite things. Being born and raised in Chicago with Lake Michigan just a few blocks away from where I grew up, walks along the rocks, beaches and paths were a regular part of my life. Being on the lakefront on a windy day while the waves roll in and crash against the rocks is one of the things I will always love about the city. Finding a playful way to combine these things was a big part of the inspiration behind my design for my Chicagwa can and the people of Chicago have a great sense of humor. What's really funny is that whenever I leave the city and drink the water in other parts of the country it never tastes as good as the water here.”

“It was important to show my appreciation for water and to illustrate the beauty of Lake Michigan. My intention was to design one juicy drop of water that reflects life, beauty and movement. I also wanted to include in every can the words “thank you water” to express my gratitude for the water coming from Lake Michigan. After sipping on delicious water your body and mind will thank you.”

“During the late 70's/early 80's my family and I lived on Chicago's West Side at North and Pulaski. Many of my earliest memories took place at North Ave. Beach where my father often took my sisters and me. We always parked west of Lake Shore Drive and crossed the huge arched shape bridge (The Lincoln Park Pedestrian Bridge) to get to the beach and Lake Michigan. The first thing I always noticed when we got to the other side was the beach house in the shape of a boat with the two red smoke stacks on the top and the Chicago skyline behind it. That original boathouse had been torn down in 1999 but the new one built in its place (Castaways) is still inspired by its previous counterpart. I now continue the tradition and enjoy taking my own children to North Ave. Beach as well as all the other beaches along Chicago's lakeside. My label design is just a reminder of growing up in Chicago and enjoying Lake Michigan with my family.”

“Dedicated to hot days in the city and the unrivaled joy of a summer sunset. Chicago is the most beautiful place in the world in the summertime. You can feel it in the streets, the city comes alive to celebrate her season of sunshine.”

“I’ve always been inspired by Art Deco architecture in Chicago, and love how richly artisan and ornate the 1920s were. This period elicits a feeling of luxury, indulgence, and intentionality in regards to industry. With awareness growing of our freshwater resources, and the importance of conservation, I chose to design my can to reflect what a luxury I believe it is for us to have fresh drinking water available right here in Lake Michigan. Tying in other social priorities I love focusing on, like inclusivity, diversity, and women’s empowerment, I created this design with Chicago’s past, present, and future in mind.”